Alice Farkas

I’m Alice, and I lead Marketing and Communications at Aracari. A writer by nature, I’ve always been drawn to the power of storytelling, to the way words can transport, connect, and give meaning to experience. After graduating from the University of London, with First-Class Honours in English Literature, I began pursuing a path that allowed me to combine creativity with strategic thinking, blending my love of narrative with thoughtful, purpose-led marketing.

At Aracari, I help shape the brand’s distinctive voice and editorial identity, ensuring every story we tell — whether in online, in print, or through our media partnerships — reflects the sophistication, depth, and authenticity that define the company’s approach to travel. My work focuses on positioning Aracari as a trusted storyteller and curator of South America’s most meaningful journeys.

I live in the northern city of Manchester, United Kingdom, and when I’m not writing or building creative campaigns, I can be found traveling, wandering through art galleries, or seeking out quiet corners where I can read and be inspired.