Peru Rocks the Runway: Lima Fashion Week 2013 Kicks Off

Peru’s premiere fashion event kicks off this week with Lima Fashion Week (LIF Week) taking place at the Jockey Club between April 8th and 12th.  Setting the stage for the country’s best designers, the shows allows them to showcase their latest collections and to give attendees, and the world for that matter, a chance to see some of the creativity that has been brewing here in Peru.  With amazingly talented designers and a wide variety of local fabrics and raw materials, Lima Fashion Week is sure to be a treat and is deserving of the world’s attention.

In the past, Peru has never been a country particularly known for its fashion, and the industry here is still in its infancy compared to the Paris’ and Milan’s of the world. However, it is going through a period of rapid expansion and initiatives such as this week’s events aim to be the platform that helps to continue to expose Peruvian talent and thus, contribute to the development of the industry as a whole.

This years LIF Week, the fourth edition of the event, is set to feature 15 designers, including several who have already achieved international acclaim such as Ani Alvarez Calderón, Ana María Giulfo, and Claudia Jimenez as well three young, up-and-coming designers  (Alessandra Petersen, Itala Testino and Yirko Sivirich) who are participating for the first time.  Support for the show includes prominent national brands Illaria, Basement, and Kuna, and LIF features fashion icon and special guest Agatha Ruiz de la Prada, the infamously bold and eclectic Spanish designer.  Get ready fashionistas, its about to get haute.

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