The connection between art and travel: sponsoring contemporary Peruvian art

Aracari’s Weekly Insight

The Question:

Why is Aracari the patron of a contemporary Peruvian art exhibition in Barcelona?

The Answer:

A good question: why would a travel company want to so fully involve themselves in the visual arts?

Well, that all depends on how you define travel.

At Aracari we believe that – in its true essence and when treated with due respect and seriousness – travel is a powerful tool that can change lives and transform perceptions. Only when in new territories and in the face of different customs, beliefs and ways of life could anybody hope to achieve an enlightened and real perspective of the world and its diversity of peoples. Aracari was conceived with this ethos at the core: to act as a vehicle for disseminating aspects of Peruvian culture to discerning travellers in the most authentic, creative and illuminating manner possible.

In order to achieve this goal, it is vital for us to become stakeholders in the many facets of life and culture in Peru while playing an active role in the development and evolution of these areas. To this end, over the years, we have given talks on Peruvian art overseas; promoted important religious festivals; pioneered lesser known archeological sites; championed Peruvian cuisine; and assisted with the restoration of colonial buildings, to cite but a few examples.

Only through this approach could we possibly be able to transmit substantial information to our guests; only by these means would we be able to offer them an experience that is truly life-changing.

© Alfredo Márquez, Solo para iNNiciados, 2008, Serigrafías, 70 x 50 cm

Contemporary art in Peru has exploded in the last decade as a conduit for expressing the complex reality – or, indeed, complex realities – of people in this country. This explosion stems not only from the marvelous ethnic and geographic variety of the country but it is the result of dramatic changes in demographics, the inclusion of a new sector of the population into the economy, and the reversal of traditional forms of authoritarian rule.

We firmly believe that, in our role as disseminators of Peruvian culture to a discerning public, we need to closely observe and become intrinsically involved in the process of interpreting our country’s recent history, and, in turn, make this knowledge available to people who travel here.

El Placer es mas importante que la Victoria constitutes an intimate glance at the heart of the contemporary art movement in Peru at its cutting edge. Being that it underpins our core objective, we are honoured to have the opportunity of supporting this very exciting initiative.

Please read our Press Release for more details of the exhibition.

Related Post
The new and improved Delfin II Amazon cruise vessel relaunches This February Delfin Amazon Cruises re-launched its renovated, 28-passenger Delfin II Amazon vessel. Owner Lissy Urteaga oversaw the remodeling and de...
Three Wise Travellers on a Trip to the Holy Land Jerusalem and Petra were always on my bucket list, but somehow I never thought of that trip as travelling to the Holy Land, the name given to the area...
KusyWasi Villa: A Private Alternative to Urubamba Valley Hotels Of the many accommodation options in Peru’s Urubamba (Sacred) Valley, we have recently come across a very special and unique alternative being offered...
Aracari Trip Report on The Atacama Desert Visiting the Atacama Desert  Aracari's Founder Marisol Mosquera shares a series of reports from her trip across Chile, Bolivia and Peru in July 2012 ...
Month By Month – Where To See Wildlife In The Galapagos There is nowhere on earth quite like the Galapagos. The sheer diversity of wildlife draws travelers from all over the globe to experience a once-in-a-...
Aracari fosters innovation: One of our top Cusco travel guides visits ... You may remember not so long ago that we ran an “Innovation Competition” for our guides in Cusco. We asked all of our guides in the region to come up ...