The connection between art and travel: sponsoring contemporary Peruvian art

Aracari’s Weekly Insight

The Question:

Why is Aracari the patron of a contemporary Peruvian art exhibition in Barcelona?

The Answer:

A good question: why would a travel company want to so fully involve themselves in the visual arts?

Well, that all depends on how you define travel.

At Aracari we believe that – in its true essence and when treated with due respect and seriousness – travel is a powerful tool that can change lives and transform perceptions. Only when in new territories and in the face of different customs, beliefs and ways of life could anybody hope to achieve an enlightened and real perspective of the world and its diversity of peoples. Aracari was conceived with this ethos at the core: to act as a vehicle for disseminating aspects of Peruvian culture to discerning travellers in the most authentic, creative and illuminating manner possible.

In order to achieve this goal, it is vital for us to become stakeholders in the many facets of life and culture in Peru while playing an active role in the development and evolution of these areas. To this end, over the years, we have given talks on Peruvian art overseas; promoted important religious festivals; pioneered lesser known archeological sites; championed Peruvian cuisine; and assisted with the restoration of colonial buildings, to cite but a few examples.

Only through this approach could we possibly be able to transmit substantial information to our guests; only by these means would we be able to offer them an experience that is truly life-changing.

© Alfredo Márquez, Solo para iNNiciados, 2008, Serigrafías, 70 x 50 cm

© Alfredo Márquez, Solo para iNNiciados, 2008, Serigrafías, 70 x 50 cm

Contemporary art in Peru has exploded in the last decade as a conduit for expressing the complex reality – or, indeed, complex realities – of people in this country. This explosion stems not only from the marvelous ethnic and geographic variety of the country but it is the result of dramatic changes in demographics, the inclusion of a new sector of the population into the economy, and the reversal of traditional forms of authoritarian rule.

We firmly believe that, in our role as disseminators of Peruvian culture to a discerning public, we need to closely observe and become intrinsically involved in the process of interpreting our country’s recent history, and, in turn, make this knowledge available to people who travel here.

El Placer es mas importante que la Victoria constitutes an intimate glance at the heart of the contemporary art movement in Peru at its cutting edge. Being that it underpins our core objective, we are honoured to have the opportunity of supporting this very exciting initiative.

Please read our Press Release for more details of the exhibition.

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