Aracari’s New Look

Aracari’s New Look, Aracari Travel

Aracari’s New Website & Branding

We are back after a few months of silence with our monthly newsletter, which I know many of you have much enjoyed over the years. It is now called “Aracari News”  and its content, much like it was before,  intends to keep you abreast of interesting stories in our destinations, but in a more succinct, readable way. The essence of the Aracari message is unchanged but our image we hope reflects the changing times, the evolution of our destinations and the sophistication of our offerings.

In our latest issue, I am delighted to share with you Aracari’s brand evolution in a bit of detail. This is new image that will carry the brand into the future, inspiring, connecting and celebrating local cultures in the Andes.

We are very excited to invite you to visit our new website incorporating this new image. As loyal Aracari followers we would love to have your views and hear what you think. So please let us know your feedback!

If you’re not already signed up to our newsletter, you can do so by simply popping in your email on the bottom of our homepage.

Aracari’s New Look, Aracari Travel

Aracari’s New Look

The new brand identity takes on the feathers of the original Aracari bird, which has been the inspiration from the beginning of the company since it was founded twenty-two years ago.  The aracari is a highly intelligent and sociable toucan found in Central and South America. Aracaris are friendly and affectionate with humans, full of personality and loving toward everyone.

The new brand is also inspired by the Apus, the spirits of the mountains that protect  local people in the highlands.

The colors selected for the new brand are drawn from Peru’s magnificent diversity: Pacific air, Peruvian yellow pepper, chicha morada corn, rocoto red pepper, the ruins of Caral and garua, the almost permanent drizzle that covers Lima and the Central Coast of Perú.

Aracari’s New Look, Aracari Travel

 

Connect with us

Aracari Travel is the bridge that connects travelers with the spirit of magical places in Perú, Bolivia and Galapagos. Aracari celebrates the roots and histories of these places making all dreams possible in an environment of respect for local cultures and the environment.

We invite you to follow us @aracaritravel

#aracariinspires #aracariconnects #aracaricelebrates

Aracari’s New Look, Aracari Travel

Marisol Mosquera

Founder
Aracari Travel Consulting

Related Post

The 10 most incredible places to visit in Peru For travelers seeking a luxury vacation to South America, Peru is a destination forever topping holiday wishlists. But its appeal can also be its chal...
Las Casitas del Colca in the Land of the condor Check out our up to date information on Las Casitas, on the Belmond Las Casitas page!  A beautiful place in Peru Just 100 miles or a four hour car j...
Lord of the Miracles: One of the Most Famous Processions in Peru Throughout October, hundreds of thousands of faithful Peruvians celebrate Lima’s patron Saint El Señor de los Milagros, or “The Lord of Miracles,” in ...
Belmond Andean Explorer: Luxury Train Peru Last week I left the hustle and bustle of Lima and adventured south to begin a multi-day escape from Cusco to Lake Titicaca and Arequipa on South Amer...
Hiking the Gran Caverna Path at Huayna Picchu to the Temple of the Mo... Machu Picchu Luxury trips During my tour of Machu Picchu, our guide pointed to Huayna Picchu, the mountain that overlooks the citadel, and said, “Do ...
A Must Taste Guide to Fruit in Peru Fruit in Peru guide Blessed with extreme biodiversity and the three vastly different climate zones of the coast, highlands, and jungle, Peru is home ...